Project Title

Flannel Shirt Dress – Limited Drop Social Ad

Date

April 4, 2025

Designer & Photographer

Noah Smith

Project Overview

This campaign promotes a limited-time offer for a red flannel shirt dress targeted toward women aged 18–35 who prioritize comfort, style, and seasonal wardrobe staples. The goal is to create a clean, mobile-friendly ad for use on Instagram, Facebook, and email marketing platforms.

Deliverables

- 1x Instagram Ad (Square 1080x1080)

Objective

Design an ad that:
- Highlights the $29.99 price clearly
- Emphasizes urgency through a "limited drop" message
- Uses visual balance to focus on the product
- Drives conversions through a bold call to action

Visual Direction

- Model: Provided image of the woman wearing the red flannel shirt dress
- Background: Light beige or neutral tone to keep focus on product and text
- Text Layout: Left-aligned, with the model positioned on the right, facing inward
- Fonts Used:
  • Headline: Poppins/Oswald
  • Body Copy / Price Statement: Oswald/Lato/Poppins
  • CTA Button: Lato

Copy Guidelines

- Headline: FLANNEL SALE
- Promo Banner: ONLY $29.99 (placed in a red angled banner)
- Price Statement: NOW ONLY $29.99
- Subtext: Style meets comfort — your new go-to piece
- CTA Button: SHOP NOW →

Key Messaging Points

- Comfort and everyday wear
- Bold and stylish design
- Clearly show price and sale urgency
- Layout optimized for mobile users
- Should align with a modern, approachable brand tone

Success Looks Like

- Balanced and clean design
- Strong visual hierarchy
- Clear and legible text across devices
- Immediate focus on product and price
- A confident and conversion-driven visual asset

Project Title: Flannel Shirt Dress Promo – Motion Social Ad
Format: Instagram Reel / Story (1080x1920)
Designer: Noah Smith
Duration: 05 –10 seconds
Style: Clean, minimal, fashion-forward

Objective:
Transform static flannel shirt dress ad graphics into an engaging vertical motion graphic designed to:

• Capture attention in the first 2 seconds
  
  

• Highlight the $29.99 offer with bold movement
  
  

• Encourage taps with a smooth CTA animation
  
  

• Maintain a stylish, confident tone